The focal point for many of the activities of the media be they mainstream or alternative can be found in the often different and varied ways in which media practitioners relate to the communities of which they are a part . . .

We need to understand that the creative act is never singular in character or in action, never clearly purposive although filled with intention.

Digital cultures are hugely democratizing because they encourage many different forms of creative output, but this does not mean that the works being produced will find a significant place in our society.