Innovative Content Development in New Media has some of the following characteristics (This is by no means a comprehensive list.):
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Imaginative storytelling (Breaking the rules and building new ones)
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Not derivative (but can be a copy—mush — experimental cinema and music as models)
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Aware of aesthetics, form and feel (Use OF Technology — Not Used by Technology)
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Creating new knowledge and information (Play in every sense of the word.)
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Aware of collage, montage and other techniques of bricolage (Stories can make the impossible real — photo-realism is a dead end)
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Talent (Learning and Education and Research)
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Decentralized modes of information gathering, exchange and distribution (Open Source)
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Interactivity (Video games create the illusion of interactivity — interactive game play should be about a complete transformation of the game by the player — interactivity becomes creativity)
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Bring body movement into the video game storytelling equation (Hands are not enough — Wii)
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Link popular culture, games, books, magazines, fans, television and the web into content development (Specialized studios need cultural analysts and ethnographers as much as they need creators)
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Work with audiences not against them (Fan movements, fansites, fan literature)
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Assume that trends will shift as quickly as they are recognized — old style marketing will not work (Time is compressed but that does not mean that clip stories will last — marketing becomes discovering stories as well as creating them)
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Non-linearity, complexity and chaos are at the center of digital content creation
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Simulations are only as effective as the stories that underly them — Algorithms are culture
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Telepresence and visualization need haptics and vice versa (Dreams are the Royal Road into Storytelling)
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Narrowcast not broadcast (P2P will become C2C)